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Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property
Suzanne S. Harrison
€ 51.99
€ 40.01
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Description for Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property
Hardcover. Highlighting the winning strategies biggest companies use to maximize the value of their intellectual property, this title looks at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world, it studies IAM and its implications for businesses. Series: Intellectual Property - General, Law, Accounting & Finance, Management, Licensing, Special Topics. Num Pages: 256 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 24. Weight in Grams: 470.
A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property
A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property
Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.
- Features updated interviews of companies, and ... Read more
- Updates stories and teachings from some of the most successful companies in the world
- Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets
Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
Show LessProduct Details
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United States
Number of pages
256
Condition
New
Series
Intellectual Property - General, Law, Accounting & Finance, Management, Licensing, Special Topics
Number of Pages
272
Place of Publication
New York, United States
ISBN
9781118004531
SKU
V9781118004531
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Suzanne S. Harrison
SUZANNE S. HARRISON is a cofounder and Principal in Percipience LLC, a board-level advisory firm focused on intellectual property strategy and management, quantifying and mitigating IP risk, increasing IP value capture and focused innovation. She is also the convener of the ICM Gathering, a group of global companies that has been meeting since 1995 to define, create, and benchmark best ... Read more
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