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Employer Brand Management: Practical Lessons from the World´s Leading Employers
Richard Mosley
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Description for Employer Brand Management: Practical Lessons from the World´s Leading Employers
Hardback. Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Num Pages: 320 pages, illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 235 x 152 x 22. Weight in Grams: 590.
Attract, recruit, and retain the very best with a strategic employer brand
Attract, recruit, and retain the very best with a strategic employer brand
From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to ... Read more
You will:
- Follow the process of brand planning, definition, implementation, and application
- Discover how brand thinking can strengthen strategy and reinforce HR value
- Improve existing recruitment and talent management programs
- Learn the importance of employee engagement in the brand experience
Product Details
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Condition
New
Number of Pages
316
Place of Publication
New York, United States
ISBN
9781118898529
SKU
V9781118898529
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4
About Richard Mosley
Richard Mosley is Executive Vice President of Brand Strategy at TMP Worldwide (New York) and Global Head of the employer brand consultancy, People in Business (London). After 15 years in customer and corporate brand marketing, he recognized both the opportunity and adventure of bringing marketing and HR closer together through the newly emerging discipline of employer brand management, and has ... Read more
Reviews for Employer Brand Management: Practical Lessons from the World´s Leading Employers
"Employer Brand Management is a great read for any business looking to attract (and more importantly keep) the cream of the employment crop." (Entrepreneur Middle East, January 2015) "Mr Mosley's book is thought-provoking, insightful, enjoyable and quirky... a must-read for business leaders." (Financial Adviser, January 2015) "If, like me, you're exploring the subject of brand management ... Read more