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19%OFFGail F. Goodman - Engagement Marketing: How Small Business Wins in a Socially Connected World - 9781118101025 - V9781118101025
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Engagement Marketing: How Small Business Wins in a Socially Connected World

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Description for Engagement Marketing: How Small Business Wins in a Socially Connected World Hardcover. A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Num Pages: 198 pages, Illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 230 x 162 x 22. Weight in Grams: 416.
A definitive guide to growing your small business through "Engagement Marketing"

As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small ... Read more

You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks.

  • Learn how to create customer experiences that increase positive customer reviews and endorsements
  • Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business
  • Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business
  • Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses

Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.

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Product Details

Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc
Number of pages
198
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9781118101025
SKU
V9781118101025
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Gail F. Goodman
About Gail F. Goodman Gail is the CEO of Constant Contact, a leading provider of e-mail marketing, social media marketing, event marketing, local deals, and online survey tools for more than half a million small organizations. A small business expert and visionary, Gail has revolutionized the way small businesses and organizations can effectively and affordably build relationships with ... Read more

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