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Entertainment Management: Towards Best Practice
Stuart Moss
€ 53.30
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Description for Entertainment Management: Towards Best Practice
Paperback. Following on from The Entertainment Industry: An Introduction, this book takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, reflecting the knowledge students will need for entertainment management. Editor(s): Moss, S.; Walmsley, Ben. Num Pages: 256 pages, illustrations. BIC Classification: KJM; KNS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 189 x 18. Weight in Grams: 920.
Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people ... Read more
Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people ... Read more
Product Details
Publisher
CABI Publishing
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
328
Place of Publication
Wallingford, United Kingdom
ISBN
9781780640235
SKU
V9781780640235
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
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