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Escape Velocity: Free Your Company´s Future from the Pull of the Past
Geoffrey A. Moore
€ 25.99
€ 17.45
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Description for Escape Velocity: Free Your Company´s Future from the Pull of the Past
Hardback. Addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Num Pages: 240 pages, Illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 160 x 236 x 23. Weight in Grams: 400.
In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the interplay of five distinct domains, which constitute what he refers to as a "hierarchy of powers": category, company, market, offer, and execution. Bring these five powers together in a collaborative, integrated fashion, Moore argues, and you will have a set of tools to bridge the gap between strategy and execution and successfully launch innovative ideas and ... Read more
In "Escape Velocity", Geoffrey A. Moore addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities. Moore shows that winning results depend on sorting out the interplay of five distinct domains, which constitute what he refers to as a "hierarchy of powers": category, company, market, offer, and execution. Bring these five powers together in a collaborative, integrated fashion, Moore argues, and you will have a set of tools to bridge the gap between strategy and execution and successfully launch innovative ideas and ... Read more
Product Details
Publisher
HarperCollins Publishers Inc United States
Number of pages
240
Format
Hardback
Publication date
2011
Condition
New
Number of Pages
240
Place of Publication
New York, United States
ISBN
9780062040893
SKU
V9780062040893
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-25
About Geoffrey A. Moore
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
Reviews for Escape Velocity: Free Your Company´s Future from the Pull of the Past
"A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work."
John Chen, CEO, Sybase
John Chen, CEO, Sybase