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Escaping the Build Trap
Melissa Perri
€ 42.99
€ 30.37
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Description for Escaping the Build Trap
Paperback. To remain innovative in today's market, companies have to adopt a culture of learning and customer-centric practices that are focused on outcomes rather than outputs. This book provides product managers with a practical process that focuses on finding opportunities to solve customer problems and achieve business goals. Num Pages: 175 pages. Category: (P) Professional & Vocational. Dimension: 250 x 150 x 15. Weight in Grams: 666.
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the build trap, cranking out features to meet their schedule rather than the customer's needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business ... Read more
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the build trap, cranking out features to meet their schedule rather than the customer's needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business ... Read more
Product Details
Publisher
O´Reilly Media, Inc, USA
Format
Paperback
Publication date
2018
Condition
New
Number of Pages
175
Place of Publication
Sebastopol, United States
ISBN
9781491973790
SKU
V9781491973790
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-22
About Melissa Perri
Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa ... Read more
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