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Jonathan Wilson - Essentials of Business Research: A Guide to Doing Your Research Project - 9781446257333 - V9781446257333
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Essentials of Business Research: A Guide to Doing Your Research Project

€ 59.38
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Description for Essentials of Business Research: A Guide to Doing Your Research Project Paperback. .

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations.

Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.

Key student features include:

  • ′You′re the Supervisor′ sections - helps students to meet learning objectives
  • ′Common questions and answers′ - real-world advice on how to tackle common challenges
  • Examples from different types of international businesses
  • Detailed guidance on software ... Read more
  • Student case studies
  • Annotated further reading

Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students′ multiple choice questions to test progress.

A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.

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Product Details

Publisher
Sage Publications Ltd
Number of pages
392
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
376
Place of Publication
London, United Kingdom
ISBN
9781446257333
SKU
V9781446257333
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Jonathan Wilson
Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

Reviews for Essentials of Business Research: A Guide to Doing Your Research Project
This is a well written and presented book in which the author draws upon substantial experience and knowledge to assist students. Many books in the subject area do little to engage or motivate the student and very few mention the supervision process, in contrast this book successfully manages to provide a practical guide for both students and academic staff alike. ... Read more

Goodreads reviews for Essentials of Business Research: A Guide to Doing Your Research Project


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