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Essentials of Public Relations Management
Edward J. Lordan
€ 68.33
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Description for Essentials of Public Relations Management
Paperback. Num Pages: 177 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 217 x 140 x 11. Weight in Grams: 231.
Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers ... Read more
Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers ... Read more
Product Details
Format
Paperback
Publication date
2003
Publisher
Rowman & Littlefield United States
Number of pages
177
Condition
New
Number of Pages
177
Place of Publication
Lanham, MD, United States
ISBN
9780830415946
SKU
V9780830415946
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Edward J. Lordan
Edward J. Lordan is assistant professor of communication studies who teaches public relations at West Chester University. He is an active member of the Association for Education Journalism and Mass Communication (AEJMC) and the Public Relations Society of America (PRSA).
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