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Estimation of Product Attributes and Their Importances
Wallace, J. P.; Sherret, A.
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Description for Estimation of Product Attributes and Their Importances
paperback. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 100 pages, biography. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 5. Weight in Grams: 195.
At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth odology to marketing, transportation and urban planning. While the social sciences provide numerous theories to be tested and the mathe matical and statistical procedures exist in general to do so, at this point, no single unified theory has emerged. It is generally accepted that to explain product choice behav ior,products must be described in terms of attributes. Using anyone of a number of procedures, it is possible to ... Read more
At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth odology to marketing, transportation and urban planning. While the social sciences provide numerous theories to be tested and the mathe matical and statistical procedures exist in general to do so, at this point, no single unified theory has emerged. It is generally accepted that to explain product choice behav ior,products must be described in terms of attributes. Using anyone of a number of procedures, it is possible to ... Read more
Product Details
Format
Paperback
Publication date
1973
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
100
Condition
New
Series
Lecture Notes in Economics and Mathematical Systems
Number of Pages
94
Place of Publication
Berlin, Germany
ISBN
9783540065302
SKU
V9783540065302
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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