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Ethics in Marketing: International cases and perspectives
Patrick E. Murphy
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Description for Ethics in Marketing: International cases and perspectives
Paperback. Num Pages: 218 pages, 6 black & white illustrations, 6 black & white tables, 6 black & white line drawings. BIC Classification: KJG; KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 176 x 246 x 18. Weight in Grams: 382.
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, ... Read more
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
198
Place of Publication
London, United Kingdom
ISBN
9781138648098
SKU
V9781138648098
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Patrick E. Murphy
Patrick E. Murphy is a Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of Marketing Gene R. Laczniak is the Sanders Professor of Business Emeritus ... Read more
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