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Ethnography for Marketers
Hy Mariampolski
€ 180.70
FREE Delivery in Ireland
Description for Ethnography for Marketers
Paperback. Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications. The author provides real-world examples, used successfully for over 15 years at his own company, to set standards for practices in planning, managing, executing, and generating strategic insights. Num Pages: 264 pages, black & white illustrations. BIC Classification: JHMP; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 14. Weight in Grams: 378.
Product Details
Format
Paperback
Publication date
2005
Publisher
SAGE Publications Inc United States
Number of pages
264
Condition
New
ISBN
9780761969471
SKU
V9780761969471
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
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