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Gad . Ed(S): Saad - Evolutionary Psychology in the Business Sciences - 9783642432910 - V9783642432910
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Evolutionary Psychology in the Business Sciences

€ 233.29
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Description for Evolutionary Psychology in the Business Sciences Paperback. Editor(s): Saad, Gad. Num Pages: 397 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 611.

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature.  As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes.  This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive ... Read more

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Product Details

Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
397
Condition
New
Number of Pages
371
Place of Publication
Berlin, Germany
ISBN
9783642432910
SKU
V9783642432910
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

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