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Expert Systems for Scanner Data Environments
McCann, John; Gallagher, John P.
€ 132.41
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Description for Expert Systems for Scanner Data Environments
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 224 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 14. Weight in Grams: 520.
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the ... Read more
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the ... Read more
Product Details
Format
Hardback
Publication date
1990
Publisher
Kluwer Academic Publishers United States
Number of pages
224
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
224
Place of Publication
Dordrecht, Netherlands
ISBN
9780792390763
SKU
V9780792390763
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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