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Expert Systems for Scanner Data Environments
McCann, John M.; Gallagher, John P.
€ 127.30
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Description for Expert Systems for Scanner Data Environments
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 224 pages, biography. BIC Classification: KJS; KJT. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 13. Weight in Grams: 379.
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the ... Read more
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer Netherlands
Number of pages
224
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
224
Place of Publication
Dordrecht, Netherlands
ISBN
9789401057462
SKU
V9789401057462
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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