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Export Development and Promotion: The Role of Public Organizations
. Ed(S): Seringhaus, Rolf; Rosson, Phillip J.
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Description for Export Development and Promotion: The Role of Public Organizations
hardcover. Editor(s): Seringhaus, Rolf; Rosson, Phillip J. Num Pages: 364 pages, biography. BIC Classification: KCLT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 22. Weight in Grams: 719.
Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and ... Read more
Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and ... Read more
Product Details
Format
Hardback
Publication date
1991
Publisher
Springer United States
Number of pages
364
Condition
New
Number of Pages
364
Place of Publication
Dordrecht, Netherlands
ISBN
9780792390909
SKU
V9780792390909
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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