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Export Practice and Management
Alan E Branch
€ 68.71
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Description for Export Practice and Management
Paperback. BIC Classification: KJC. Dimension: 159 x 235 x 30. Weight in Grams: 720.
"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. ... Read more
"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. ... Read more
Product Details
Format
Paperback
Publication date
1993
Publisher
Springer US
Language
English
Condition
New
Number of Pages
456
Place of Publication
London, United Kingdom
ISBN
9780412415302
SKU
V9780412415302
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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