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Fair Trade in CSR Strategy of Global Retailers
. Ed(S): Stefanska, Magdalena; Nestorowicz, Renata
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Description for Fair Trade in CSR Strategy of Global Retailers
Paperback. Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large. Editor(s): Stefanska, Magdalena; Nestorowicz, Renata. Num Pages: 223 pages, 7 black & white illustrations, biography. BIC Classification: KJG; KJJ; KJMV6; KJS; LBB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 290.
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
Product Details
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Number of pages
223
Condition
New
Number of Pages
205
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349484355
SKU
V9781349484355
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): Stefanska, Magdalena; Nestorowicz, Renata
Magdalena Stefa?ska, Poznan University, Poland Renata Nestorowicz, Poznan University, Poland Tomasz Wanat, Poznan University, Poland Ewa Jerzyk, Poznan University, Poland Henryk Mruk, Poznan University, Poland Anna Rogala, Poznan University, Poland Gra?yna ?migielska, Cracow University of Economics, Poland Ryszard Stefa?ski, independent researcher
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