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Bank Marketing for the '90's
Don Wright
€ 306.68
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Description for Bank Marketing for the '90's
Hardcover. Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Num Pages: 228 pages, black & white illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 425.
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Product Details
Format
Hardback
Publication date
1991
Publisher
John Wiley and Sons Ltd United States
Number of pages
228
Condition
New
Number of Pages
228
Place of Publication
New York, United States
ISBN
9780471522645
SKU
V9780471522645
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Don Wright
Don Wright is the author of Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking, published by Wiley.
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