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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
Paul Sergius Koku
€ 127.13
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Description for Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems
Hardcover. Decision Making in Marketing and Finance shows the advantages of an interdisciplinary approach to solving business problems. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 224 x 137 x 17. Weight in Grams: 378.
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. ... Read more
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. ... Read more
Product Details
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
194
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137379474
SKU
V9781137379474
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Paul Sergius Koku
Paul Sergius Koku is Professor at Florida Atlatic University, USA.
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