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Decision Making in Marketing and Finance
Paul Sergius Koku
€ 126.41
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Description for Decision Making in Marketing and Finance
Paperback. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFFH; KFFK; KFFM; KJS; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. ... Read more
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
194
Condition
New
Number of Pages
194
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349478828
SKU
V9781349478828
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Paul Sergius Koku
Paul Sergius Koku is Professor at Florida Atlatic University, USA.
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