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Paperback. This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text. Num Pages: 320 pages, biography. BIC Classification: KFF; KJMV1; KJS. Category: (UU) Undergraduate. Dimension: 246 x 190 x 18. Weight in Grams: 634.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan
- Number of pages
- 320
- Condition
- New
- SKU
- V9780333637821
- ISBN
- 9780333637821
Paperback
Condition: New
€ 82.88€ 75.24
€ 82.88
€ 75.24
Paperback. Includes bibliographical references and index. Num Pages: 320 pages, illustrations. BIC Classification: KFFM; KFFM2. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 17. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Pearson Education (US) United States
- Number of pages
- 320
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780133993509
- ISBN
- 9780133993509
Paperback
Condition: New
€ 38.99€ 38.16
€ 38.99
€ 38.16