Handbook of Commercial Banking
Dimitris N. Chorafas
€ 41.32
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Description for Handbook of Commercial Banking
Hardback. Addressing strategic planning issues in the financial industry, this handbook develops a flexible plan to help banking professionals think through the strategic issues of this financial sector. It includes a discussion on the need for a commercial banking strategy and the effects this has on banks. Num Pages: 478 pages, biography. BIC Classification: KFFK. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 30. Weight in Grams: 757.
Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services ... Read more
Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services ... Read more
Product Details
Format
Hardback
Publication date
1998
Publisher
Palgrave Macmillan United Kingdom
Number of pages
478
Condition
New
Number of Pages
463
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333736241
SKU
V9780333736241
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Dimitris N. Chorafas
Dimitris N. Chorafas served on the faculty of the Catholic University of America and as Visiting Professor at Washington State University, George Washington University, University of Vermont, University of Florida, and Georgia Institute of Technology in the United States, as well as the University of Alberta, Technical University of Karlsruhe, Ecole d'Etudes Industrielles de l'Université de Genève, Ecole Polytechnic Fédérale ... Read more
Reviews for Handbook of Commercial Banking
'With a range of geographically diverse studies it contrives to raise all the main issues and challenges confronting commercial banking today. Mr Chorafas is an international management consultant with an impressive pedigree. This wide-ranging work will be helpful to managers at all levels and, as Barclays Brandon Davies writes in his foreword, the author's great merit is that he does ... Read more