Into the Red: The Birth of the Credit Card Market in Postcommunist Russia
Alya Guseva
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Description for Into the Red: The Birth of the Credit Card Market in Postcommunist Russia
Hardback. Explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. This book demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. It chronicles both the creation of a credit card market and the making of a mass consumer. Num Pages: 224 pages, 7 tables, 13 figures. BIC Classification: JH; KFFL. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 5817 x 3887 x 458. Weight in Grams: 431.
Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks.Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-to-person ties. Into the Red demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. The book is situated on the cutting edge of emerging interdisciplinary research, ... Read more
Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks.Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-to-person ties. Into the Red demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. The book is situated on the cutting edge of emerging interdisciplinary research, ... Read more
Product Details
Format
Hardback
Publication date
2008
Publisher
Stanford University Press United States
Number of pages
224
Condition
New
Number of Pages
218
Place of Publication
Palo Alto, United States
ISBN
9780804758383
SKU
V9780804758383
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Alya Guseva
Alya Guseva is Assistant Professor of Sociology at Boston University. Her work explores the role of networks, institutions, and culture in the development of mass financial markets in the postcommunist world.
Reviews for Into the Red: The Birth of the Credit Card Market in Postcommunist Russia
"The book makes an important contribution to literature on globalization and the impact of the market economy. Her analysis of consumers, banks and credit agencies is made even more significant in light of the way in which unmanageable debt appears so closely linked to the current global economic collapse."
Michael P. Sacks
International Review of Modern Sociology
... Read more
Michael P. Sacks
International Review of Modern Sociology
... Read more