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Description for Retail Therapy
Paperback. Num Pages: 200 pages, 31 black & white illustrations, biography. BIC Classification: KFF; KJC; KJM; KJS; MBS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - ... Read more
Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - ... Read more
Product Details
Format
Paperback
Publication date
2003
Publisher
Palgrave Macmillan United Kingdom
Number of pages
200
Condition
New
Number of Pages
200
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349507863
SKU
V9781349507863
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About R. Jones
ROB JONES is a Director of Retail Influence Limited and a writer and consultant who has undertaken key assignments in the retailing sector. Rob started his career eliminating communications problems and thinking up performance tweaks for early global networks. These days it's big business retailing that gets the repair and tune-up treatment. Claiming he was pursuing an MBA, Rob has ... Read more
Reviews for Retail Therapy
'This book is very well written and entertaining, and it gets behind the scenes to show how large retailers operate, from customer relations to creative accounting. Why can't all business books be this much fun to read?' - Julian Richer, Chairman, Richer Sounds Ltd 'Retail Therapy is an excellent study of the issues confronting retailers and their ... Read more