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11%OFFRobert G. Picard - The Economics and Financing of Media Companies: Second Edition - 9780823232574 - V9780823232574
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The Economics and Financing of Media Companies: Second Edition

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Description for The Economics and Financing of Media Companies: Second Edition Paperback. Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high. Num Pages: 286 pages, black & white tables, figures, charts. BIC Classification: JFD; KFF; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 152 x 16. Weight in Grams: 394.

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.
Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond ... Read more

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Product Details

Format
Paperback
Publication date
2011
Publisher
Fordham University Press United States
Number of pages
270
Condition
New
Number of Pages
286
Place of Publication
New York, United States
ISBN
9780823232574
SKU
V9780823232574
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Robert G. Picard
Prof. Robert G. Picard is Director of Research at the Reuters Institute at the University of Oxford, the author and editor of 25 books, and editor of the Journal of Media Business Studies.

Reviews for The Economics and Financing of Media Companies: Second Edition
"Picard nicely covers traditional media with respect to both economics and finance and addresses many aspects of digital media." -Choice

Goodreads reviews for The Economics and Financing of Media Companies: Second Edition


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