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Financial Times Guide to Business Development: How to Win Profitable Customers and Clients
Ian Cooper
€ 27.99
€ 26.77
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Description for Financial Times Guide to Business Development: How to Win Profitable Customers and Clients
Paperback. Series: The FT Guides. Num Pages: 192 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 12. Weight in Grams: 386.
With over 650 tips, tactics, techniques and thought provoking business questions, The Financial Times Guide to New Business Development is the authoritative, down-to-earth guide to attracting more customers and clients, getting them to pay the prices you want and influencing them to recommend others to buy from you as well.
- What do we have to do to be more successful?
- How do we attract new customers and clients?
- How do we work more effectively with the customers or clients we already have?
- How do we generate more profit?
By the time you have read and digested ... Read more
“I am 100% confident that you will find the book engaging, provocative and informative and that, if you follow the steps, you will automatically experience massive improvements in your business development results.” – Ian Cooper
Shortlisted for the Innovation and Entrepreneurship category in the 2012 Chartered Management Institute's Management Book of the Year Awards.
Show LessProduct Details
Publisher
FT Press
Number of pages
192
Format
Paperback
Publication date
2012
Series
The FT Guides
Condition
New
Number of Pages
192
Place of Publication
Harlow, United Kingdom
ISBN
9780273759539
SKU
V9780273759539
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4
About Ian Cooper
Ian Cooper is one of Europe’s most experienced business development consultants, presenters and skills trainers. He is also one of the world’s leading advisors specialising in business development within the professional services sector. He has advised and helped over 800 organisations of all sizes over 27 years to attract and win huge amounts of business. Ian is also a successful ... Read more
Reviews for Financial Times Guide to Business Development: How to Win Profitable Customers and Clients
“The Financial Times Guide to Business Development is inspirational. It is easy to read, hard to put down and there are absolute gems on every page. Read it and getfired up.” Jonathan Straight, Chief Executive, STRAIGHT plc, former winner of Entrepreneur of the Year Award "This is a game changer for ... Read more