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Flexibility in Buyer-Seller Relationships
Ellen Roemer
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Description for Flexibility in Buyer-Seller Relationships
Paperback. Ellen Roemer analyzes the flexibility trade-off in buyer-seller relationships. She investigates how relationships should be managed when there is behavioral and environmental uncertainty. Series: Business-to-Business-Marketing. Num Pages: 210 pages, 7 black & white illustrations, 8 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 285.
Foreword Long-term buyer-seller relationships are a real and important phenomenon in business-to business markets. Since the consequences for the parties to a relationship heavily depend on the management of these relationships, research becomes increasingly intensive to explain the real phenomenon of buyer-seller relationships. On the one hand, the objective is to determine when relationships are a reasonable form of coordination in markets. On the other hand, the management of the relationship itself is in the focus of the analysis. Transaction Cost Economics (TCE) has been proven a fruitful theoretical approach explaining both research objectives. TCE provides not only insights in ... Read more
Foreword Long-term buyer-seller relationships are a real and important phenomenon in business-to business markets. Since the consequences for the parties to a relationship heavily depend on the management of these relationships, research becomes increasingly intensive to explain the real phenomenon of buyer-seller relationships. On the one hand, the objective is to determine when relationships are a reasonable form of coordination in markets. On the other hand, the management of the relationship itself is in the focus of the analysis. Transaction Cost Economics (TCE) has been proven a fruitful theoretical approach explaining both research objectives. TCE provides not only insights in ... Read more
Product Details
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
210
Condition
New
Series
Business-to-Business-Marketing
Number of Pages
191
Place of Publication
Wiesbaden, Germany
ISBN
9783824481958
SKU
V9783824481958
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Ellen Roemer
Dr. Ellen Roemer war wissenschaftliche Assistentin bei Prof. Dr. Mario Rese am Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing, der Universität Paderborn. Sie ist Lecturer in Marketing, School of Management der University of Bradford in England.
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