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Franchising Dreams: The Lure of Entrepreneurship in America
Peter M. Birkeland
€ 32.99
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Description for Franchising Dreams: The Lure of Entrepreneurship in America
Paperback. Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Num Pages: 196 pages, black & white illustrations. BIC Classification: 1KBB; KJVF. Category: (P) Professional & Vocational. Dimension: 204 x 145 x 15. Weight in Grams: 262.
Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he reveals the numerous challenges that franchisees face ... Read more
Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he reveals the numerous challenges that franchisees face ... Read more
Product Details
Format
Paperback
Publication date
2004
Publisher
University Of Chicago Press
Number of pages
196
Condition
New
Number of Pages
196
Place of Publication
, United States
ISBN
9780226051918
SKU
V9780226051918
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
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