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From Worst to First
Gordon Bethune
€ 42.99
€ 30.59
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Description for From Worst to First
Paperback. "In this. often hilarious new book, Bethune tells how he approached his turnaround challenges. "-Fortune ". in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward. "-BusinessWeek. Num Pages: 304 pages, black & white illustrations. BIC Classification: 1KBB; BGB; KJ; KNGV. Category: (G) General (US: Trade). Dimension: 228 x 155 x 22. Weight in Grams: 488.
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World
. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week
From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution
From Worst to First ... Read more
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World
. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week
From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution
From Worst to First ... Read more
Product Details
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United States
Number of pages
304
Condition
New
Number of Pages
304
Place of Publication
New York, United States
ISBN
9780471356523
SKU
V9780471356523
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Gordon Bethune
Gordon Bethune is Chairman and CEO of Continental Airlines. Prior to joining Continental, he was vice president and general manager of customer service at Boeing. Bethune was also a senior operations executive at Braniff Airways, Western, and Piedmont Airlines. Scott Huler is a professional journalist. He has been published in the New York Times, Washington Post, Los ... Read more
Reviews for From Worst to First
In his new book FROM WORST TO FIRST, Continental Airlines CEO Gordon Bethune tells how he led Continental's transformation into an award-winning carrier after years as an unprofitable airline that angered employees and customers.-USA Today "Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."-Business Week