Fundraising the SMART Way, + Website: Predictable, Consistent Income Growth for Your Charity
Ellen Bristol
Strategic planning and tactical fundraising can maximize income and minimize costs
Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying harder, it's about working smarter.
Fundraising the SMART Way provides the groundwork for a complete ... Read more
- Organizational goals, strengths, and weaknesses
- Donor actions and motivations
- Workload management and results QA
- Opportunity evaluation and organizational action
The book outlines clear, concrete, actionable steps that can be immediately implemented to escalate income growth. Effective fundraising is sustainable, consistent, and on-target. It must exceed current need and expand to fill future need. Fundraising the SMART Way represents a true breakthrough in that it lays a foundation for true systemic overhaul, and can be the catalyst for the growth of any nonprofit.
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About Ellen Bristol
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