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Getting to Plan B: Breaking Through to a Better Business Model
John Mullins
€ 36.99
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Description for Getting to Plan B: Breaking Through to a Better Business Model
Hardback. Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business needs to morph and adjust many times before it meets the needs of a viable market. This title guides you through specific steps to effectively reinvent your entrepreneurial business model. Num Pages: 272 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 240 x 165 x 23. Weight in Grams: 498.
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your ... Read more
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your ... Read more
Product Details
Publisher
Harvard Business Review Press
Number of pages
272
Format
Hardback
Publication date
2009
Condition
New
Number of Pages
272
Place of Publication
, United States
ISBN
9781422126691
SKU
V9781422126691
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About John Mullins
John Mullins is Associate Professor of Management Practice at London Business School, and a veteran of three entrepreneurial companies. Randy Komisar is a Partner at venture-capital firm Kleiner Perkins Caufield and Byers and has served as a Consulting Professor of Entrepreneurship at Stanford University.
Reviews for Getting to Plan B: Breaking Through to a Better Business Model
"...it is both a handbook for those already on the way to building a successful business as well as encouraging others to think they could do it." - The Financial Times, September 30, 2009