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Global and Transnational Business: Strategy and Management
George Stonehouse
€ 71.90
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Description for Global and Transnational Business: Strategy and Management
Paperback. In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. Num Pages: 496 pages, Illustrations. BIC Classification: KJVG. Category: (P) Professional & Vocational. Dimension: 242 x 170 x 27. Weight in Grams: 808.
This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.
This extensively revised and updated second edition of Global and Transnational Business, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.
Presented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.
Product Details
Format
Paperback
Publication date
2004
Publisher
John Wiley & Sons Inc
Condition
New
Number of Pages
496
Place of Publication
New York, United States
ISBN
9780470851265
SKU
V9780470851265
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About George Stonehouse
George Stonehouse is Professor of International Strategic Management and Associate Dean of Newcastle Business School. He is also an Honorary Professor of the State University of Management, Moscow, Russia, and Visiting Professor at the University of International Business and Economics, Beijing, and Zhengzhou University, People’s Republic of China. His research interests are in globalization, knowledge and organizational learning. Dr. ... Read more
Reviews for Global and Transnational Business: Strategy and Management
"Presents an integrative framework within which to discuss the complex strategic issues involved in global and international business..." (Long Range Planning, 38, 2005)