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Global Strategic Management
Jedrzej George Frynas
€ 81.61
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Description for Global Strategic Management
Paperback. .
Global Strategic Management 3e provides a clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage. Every chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context, as well as encourage critical reflection and discussion of key ideas. Examples range from large international organizations including Ikea, Google, and Ferrari, to the strategies of businesses from emerging and developing economies such as China, Poland, and Nigeria. Key concept boxes, further reading, and ... Read more
Global Strategic Management 3e provides a clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage. Every chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context, as well as encourage critical reflection and discussion of key ideas. Examples range from large international organizations including Ikea, Google, and Ferrari, to the strategies of businesses from emerging and developing economies such as China, Poland, and Nigeria. Key concept boxes, further reading, and ... Read more
Product Details
Publisher
Oxford University Press
Format
Paperback
Publication date
2015
Condition
New
Weight
855g
Number of Pages
448
Place of Publication
Oxford, United Kingdom
ISBN
9780198706595
SKU
V9780198706595
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-6
About Jedrzej George Frynas
Kamel Mellahi is Professor of Strategic Management at Warwick Business School, University of Warwick.
Reviews for Global Strategic Management
This impressive book places strategic management into the global context where it belongs in today's world. It has the great merit of combining a thorough coverage with excellent case studies for illustration and discussion. It is up-to-date, very readable and can be highly recommended.
John Child, Professor of Commerce, Birmingham Business School, University of Birmingham
John Child, Professor of Commerce, Birmingham Business School, University of Birmingham