Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century
Denise H. Sutton
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Description for Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century
Hardcover. Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped. Num Pages: 210 pages, 9 black & white illustrations, biography. BIC Classification: 3JJ; KJSA; KNSX. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 216 x 138 x 17. Weight in Grams: 356.
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Product Details
Format
Hardback
Publication date
2009
Publisher
Palgrave Macmillan
Number of pages
224
Condition
New
Number of Pages
210
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230611740
SKU
V9780230611740
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Denise H. Sutton
DENISE H. SUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children's Zone as Director of Communications.
Reviews for Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century
"Provides a glimpse into the origins of advertising and the key role that women played in creating today's global standard of feminine beauty . . .A useful volume for marketing as well as women's studies collections . . .Recommended." - Choice "An empirically rich and beautifully written study of the complex and often contradictory roles that women ... Read more