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Going Viral: The 9 secrets of irresistible marketing
Brent Coker
€ 19.99
€ 15.96
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Description for Going Viral: The 9 secrets of irresistible marketing
Paperback. Num Pages: 152 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156. .
The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret. But Dr Brent Coker has been researching the techniques and science behind the world's most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you'll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how ... Read more
The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret. But Dr Brent Coker has been researching the techniques and science behind the world's most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you'll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how ... Read more
Product Details
Publisher
Pearson Education Limited United Kingdom
Number of pages
152
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
160
Place of Publication
Harlow, United Kingdom
ISBN
9781292087924
SKU
V9781292087924
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Brent Coker
Brent Coker is an internet consumer psychologist who specializes in Viral Marketing. He is an academic, entrepreneur, magazine columnist, public speaker, commentator in the media, and expert witness called in by the federal courts of Australia for questions about Internet business. Dr Coker's research has appeared extensively in the media, ranging from ... Read more
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