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19%OFFDavid Taylor - Grow the Core: How to Focus on your Core Business for Brand Success - 9781118484715 - V9781118484715
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Grow the Core: How to Focus on your Core Business for Brand Success

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Description for Grow the Core: How to Focus on your Core Business for Brand Success Hardcover. Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. Num Pages: 254 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 163 x 241 x 26. Weight in Grams: 554.

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times.

These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all  top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with ... Read more

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Product Details

Publisher
John Wiley & Sons Inc
Number of pages
254
Format
Hardback
Publication date
2013
Condition
New
Weight
547g
Number of Pages
256
Place of Publication
New York, United States
ISBN
9781118484715
SKU
V9781118484715
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About David Taylor
David Taylor is founder and Managing Partner of the brandgym, a network of senior brand coaches that help teams create a clear brand vision and the action plans to turn this into growth. Clients include Sainsbury's, LVMH, Unilever, T-Mobile and SAB Miller. David has been named one of the world's 50 leading marketing thinkers by the CIM. He is the ... Read more

Reviews for Grow the Core: How to Focus on your Core Business for Brand Success
"Includes useful tips, including how to strengthen a core brand with a limited communication budget." (Supply Business, January 2013) "For a marketer, retail buyer, entrepreneur or interested consumer, this is a great book looking at whether businesses should stick to what they know of their original or most profitable brand or whether businesses should expand into other broader ... Read more

Goodreads reviews for Grow the Core: How to Focus on your Core Business for Brand Success


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