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GUERRILLA MARKETING
Jay Levinson
€ 18.99
€ 14.13
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Description for GUERRILLA MARKETING
Paperback. Contains strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others. Num Pages: 384 pages. BIC Classification: KJE; KJMV7. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 27. Weight in Grams: 506.
The book every small-business owner should own
First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it.
In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace.
Filled with leading-edge ... Read more
Product Details
Publisher
PIATKUS BOOKS
Number of pages
384
Format
Paperback
Publication date
2007
Condition
New
Weight
511g
Number of Pages
384
Place of Publication
London, United Kingdom
ISBN
9780749928117
SKU
V9780749928117
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1
About Jay Levinson
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
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