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Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Jay Conrad Levinson
€ 21.99
€ 18.98
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Description for Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Paperback. Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client--buyers with a glut of information at their fingertips and doubts about the value consultants add. Num Pages: 304 pages. BIC Classification: KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 172 x 227 x 21. Weight in Grams: 376.
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning ... Read more
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning ... Read more
Product Details
Format
Paperback
Publication date
2004
Publisher
Wiley
Condition
New
Number of Pages
304
Place of Publication
New York, United States
ISBN
9780471618737
SKU
V9780471618737
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jay Conrad Levinson
JAY CONRAD LEVINSON is Chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. He is the creator of the Guerrilla series, the best-selling marketing series ever published. Levinson is a former vice president and creative director at J. Walter Thompson and Leo Burnett Advertising. MICHAEL W. McLAUGHLIN is a Principal with Deloitte Consulting, and ... Read more
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