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Mark C. Scott - Heartland: How to Build Companies as Strong as Countries - 9780471499367 - V9780471499367
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Heartland: How to Build Companies as Strong as Countries

€ 82.20
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Description for Heartland: How to Build Companies as Strong as Countries Hardcover. In his new book, Mark Scott tackles the issue of the global firm, whose constituent parts traverse many communities. He suggests to readers that the key to creating the commitment required for sustainable success is to think of the firm as a society of natural communities. Num Pages: 224 pages, Ill. BIC Classification: KJC; KJK; KJM. Category: (G) General (US: Trade). Dimension: 237 x 164 x 18. Weight in Grams: 488.
A revolutionary new approach to managing transnational corporations
In his acclaimed Reinspiring the Corporation, competitive strategy expert Mark Scott introduced a dynamic approach to building employee commitment for competitive excellence. Now Scott breaks new ground with a revolutionary approach to harnessing the energy and talents of employees of multinational firms. In a radical departure from conventional thinking on the subject, which tends to focus exclusively on the structural challenges of managing transnational enterprises, Scott focuses on the social dimension. He clearly shows that the key to creating the commitment required for sustainable success is to unite the diverse national communities that make up a global firm into a cohesive global society, or "corporate state." And he provides advice and guidance on how to apply those principles in the development of an unbeatable transnational competitor.
Mark C. Scott (London, UK) is Executive Vice President of Lighthouse Holdings, a global marketing communications group. Prior to joining Lighthouse, Scott was operations director at WPP Group and a consultant to numerous Fortune 500 firms in the United States and Europe.

Product Details

Format
Hardback
Publication date
2001
Publisher
Wiley New York
Number of pages
224
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780471499367
SKU
V9780471499367
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Mark C. Scott
MARK COLERIDGE SCOTT is a director of Lake Capital Management, a principal investment group specialising in investing in professional service firms. He was formerly Executive Vice President and a founder at Lighthouse Global Network, a global marketing services group that was acquired by Cordiant Communications Group plc in August 2000. Before Lighthouse he served as Operations Director at WPP Group plc and prior to this worked for a number of years as a management consultant in Europe and the USA. He received his MBA from Harvard Business School and was educated at Oxford and Cambridge Universities. He is the author of Value Drivers, The Professional Service Firm and Reinspiring the Corporation, all published by John Wiley & Sons.

Reviews for Heartland: How to Build Companies as Strong as Countries
"a bold and original book ...lucid, lively and shot through with absorbing ideas". (Financial Times, 15th August 2001) "...well argued..." (Sunday Times 23 December 2001)

Goodreads reviews for Heartland: How to Build Companies as Strong as Countries


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