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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Mark Earls
FREE Delivery in Ireland
Description for Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Paperback. ". fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru. Num Pages: 424 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 196 x 128 x 23. Weight in Grams: 452.
"...fascinating. Like Malcolm Gladwell on speed."
—THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works".
—Matthew D'Ancona, THE SPECTATOR
"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."
—Daniel Finkelstein, THE TIMES
This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking.
Since the Enlightenment there has been a very simple but widely held assumption ... Read morethat we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects.
HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
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Product Details
Publisher
John Wiley & Sons Inc London
Place of Publication
New York, United States
Shipping Time
Usually ships in 7 to 11 working days
About Mark Earls
Mark Earls is one of the leading thinkers about brands, marketing and mass behaviour. He has held senior positions in some of the largest and most influential communications companies in the world – his last job was as chair of Ogilvy's Global Planning Council, prior to which he was Planning Director at the revolutionary St. Luke's Communications in London. His ... Read morewritten work has regularly won awards from his peers and is considered by many to be amongst the most influential being written about consumer and mass behaviour today. His first book, Welcome to the Creative Age, was widely read and discussed and has been translated into several languages. HERD has received recognition and praise in a number of fields and Mark has travelled extensively to talk about HERD with audiences drawn from both the business and the public sector. Mark lives in North London but would rather be watching cricket or fishing, ideally somewhere sunny. Show Less
Reviews for Herd: How to Change Mass Behaviour by Harnessing Our True Nature
"The PM's advisers would do well to consult the work of Mark Earls, whose book, Herd, explores the extent to which 'the physics of mass behaviour' are governed by imitation more often than ideological purpose." (Matthew D'Ancona, Evening Standard) "As the riots spread throughout London and the rest of the country, I grabbed for my edition of Herd ... Read moreto see what it held to explain behaviour such as this. Author Mark Earls talks about how people's behaviour can be influenced by a 'system that is primed.'" (Research) "Earls has a beguiling and an irrepressible intellectual curiosity, so the book becomes a very enjoyable and allusive compendium...." (The Guardian, March 2007) "Bold in its conception and engaging in execution, offers the most radical new theory of consumer behaviour in a generation" (Gulf Business, March 2007) "...brain-stretching stuff, looking at economic patterns, investment history and behavioural psychology to help the reader become a shrewder investigator." (Securities and Investment Review, March 2007) "It will change the way you think about marketing. It will also change the way you think about yourself." (Marketing Direct, November 2007) Show Less
