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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
T. Moilanen
€ 92.18
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Description for How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Hardback. Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. Num Pages: 216 pages, 0, 18 black & white tables, 10 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 18. Weight in Grams: 452.
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Product Details
Publisher
Palgrave Macmillan
Number of pages
216
Format
Hardback
Publication date
2008
Condition
New
Weight
451g
Number of Pages
202
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230220928
SKU
V9780230220928
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About T. Moilanen
TEEMU MOILANEN is a place branding specialist. He has performed several international research and development projects in place branding in national -, city- and tourism resort levels. He has been nominated as the leading specialist in the field by ministry of Foreign Affairs of Finland and the Finnish Tourist Board, and is currently working as an Advisor and key author of the ... Read more
Reviews for How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
"Teemu Moilanen and Seppo Rainisto produced this new book which in my mind will be one of the most valuable documents in the place marketing literature. . . . No nation, city or place should undertake the challenging task of marketing itself without first reading this book." - Philip Kotler, S. C. Johnson & Son Distinguished Professor of ... Read more