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How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner
Alan Weiss
€ 66.50
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Description for How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner
Paperback. Consulting is one of the fastest growing professions and ironically, it tends to grow no matter what the state of the economy. Many professionals turn to consulting as a career choice in an attempt to seek refuge from the insecurities of the corporate world, corporate downsizing, and the overall decrease of opportunity in flat organizations. Num Pages: 224 pages, , black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 234 x 190 x 12. Weight in Grams: 430.
As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss--an internationally recognized expert in consulting and marketing--this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively.
As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss--an internationally recognized expert in consulting and marketing--this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively.
How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps ... Read more
"Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed."
--William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)
Product Details
Format
Paperback
Publication date
2008
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
224
Condition
New
Number of Pages
228
Place of Publication
, United States
ISBN
9780470433942
SKU
V9780470433942
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Alan Weiss
Alan Weiss-author, international consultant, highly-sought keynote speaker-is the founder and president of Summit Consulting Group. His clients have included Hewlett-Packard, State Street Corp., Fleet Bank, Coldwell Banker, Merrill Lynch, American Press Institute, Chase, Mercedes-Benz, GE, American Institute of Architects, and Arthur Andersen. He is the author of The Ultimate Consultant (Jossey-Bass/Pfeiffer, 2001) and Getting Started in Consulting (John Wiley & ... Read more
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