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How to Manage Your Global Reputation
Michael Morley
€ 63.28
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Description for How to Manage Your Global Reputation
Paperback. Num Pages: 172 pages, biography. BIC Classification: KJS; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 288.
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
Product Details
Format
Paperback
Publication date
1998
Publisher
Palgrave Macmillan United Kingdom
Number of pages
172
Condition
New
Number of Pages
172
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349140725
SKU
V9781349140725
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Michael Morley
MICHAEL MORLEY is President of Edelman Public Relations Worldwide, an international PR company based in New York. He is a highly regarded public relations figure with four decades experience with a range of international clients in Europe, USA, South America, Asia Pacific, the Middle East and Africa.
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