‘Quite a tour de force! Davide Sola and Jerome Couturier have managed to produce a thoughtful and practical strategy handbook, full of step-by-step advice and concrete examples. A must read - and a must use - for any leader eager to position their business for success.’   Hubert Joly, President and Chief Executive Officer, Best Buy Co., Inc. ‘Finally... a clear and comprehensive guide that sets out, step by step, how to create a compelling and actionable strategy. This book is a must read for anyone who needs to create a strategic plan and then execute it! The book gives straightforward and practical advice on how to think and act strategically. Best of all, it is written in plain English and not full of impenetrable business speak.’   Andy Ransom, Chief Executive Officer, Rentokil     ‘With strategy, timing is everything. This book is a reminder that strategic thinking is the first step to change management and success. It makes it clear that strategic thinking should not be daunting compared to the other day to day challenges we all face; it might even make those challenges easier! I love it, it helps me to clarify and structure my entrepreneurial ideas.”   Eric Babolat, President and Chief Executive Officer, Babolat   " The authors are masters at integrating deep strategic thinking with wisdom and actionability. Clear, concise, effective, brillant!"   Gianemilio Osculati, CEO of Wealth Management at SanPaolo  Assicura    ‘This is a truly inspirational book which clearly sets out the steps to strategic success. It is a very useful tool for managing in the current very uncertain strategic context.’   Nicolas Petrovic, Chief Executive Officer, Eurostar     ‘In a sea of very useful frameworks and great cases about strategy, what really strikes me is the lean testing methodology which is truly compelling. This is a great way to hedge uncertainty across cycles, geographies, business models and also personal biases. I really see a way to transform the strategic process into a learning process for my organisation.’   Aldo Bisio, Chief Executive Officer, Ariston Thermo   ‘I have been impressed by both the quality and practicality of the book. On one hand it is built as a guidebook that managers can use on an ad-hoc basis, particularly for large transformational initiatives. On the other hand, it reads fantastically well in one go, providing a holistic and fascinating view of what strategic thinking is about. The ideas and tools proposed in the book are definite success factors for all organisations.’   Nicolas Japy, Group Chief Operating Officer, Sodexo   ‘This book is an absolute must read for anyone who aims to successfully manage a business. Jerome and Davide have definitely succeeded in redefining strategic thinking, in a vibrant, thought-provoking and convincing manner. This book is really about the future of management.’   Albert Bourla, President & General Manager, Established Products Business Unit at Pfizer   ‘How to Think Strategically provides a simple and useful approach to the most misused word in business: strategy. Together with the app, it helps to focus on what is relevant.’   Daniel John Winteler, Chief Executive Officer, Miroglio Group   ‘How can you move from the simple desire to be strategic to actually having in place robust a