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I.T. in Retailing
Robert Lewis
€ 65.98
FREE Delivery in Ireland
Description for I.T. in Retailing
Paperback. Num Pages: 191 pages, biography. BIC Classification: KC; UY. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 302.
Retailing today is one of the largest, most buoyant and most competitive market sectors. The large, medium and small retailers, providers of systems are the major players in this market. The exploitation of information technology and the use of quantitative corporate models are emerging as key factors in determining the strength and effectiveness of marketing plans and support logistics. Many major retailers have developed considerable in-house expertise in this area and many hard ware manufacturers and systems houses have created special divisions to provide turn-key installations, products and services in order to exploit these opportunities. However, in the research leading ... Read more
Retailing today is one of the largest, most buoyant and most competitive market sectors. The large, medium and small retailers, providers of systems are the major players in this market. The exploitation of information technology and the use of quantitative corporate models are emerging as key factors in determining the strength and effectiveness of marketing plans and support logistics. Many major retailers have developed considerable in-house expertise in this area and many hard ware manufacturers and systems houses have created special divisions to provide turn-key installations, products and services in order to exploit these opportunities. However, in the research leading ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer Netherlands
Number of pages
191
Condition
New
Number of Pages
187
Place of Publication
Dordrecht, Netherlands
ISBN
9789401164078
SKU
V9789401164078
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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