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Impressive Advertising
Miguel Abellan
€ 27.99
€ 19.77
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Description for Impressive Advertising
Hardcover. Impressive Advertising brings together some of the advertising industrys top creative talent, and showcases some of the most unique and innovative campaigns from around the world. From site specific advertising to poster campaigns, this is a superbly illustrated look at advertising that connects and communicates with its audience in unique and creative ways. Num Pages: 144 pages, FULL-COLOUR THORUGHOUT. BIC Classification: KC. .
A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.
A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.
Product Details
Format
Hardback
Publication date
2017
Publisher
Instituto Monsa de Ediciones
Condition
New
Number of Pages
144
Place of Publication
Sant Adria se Besos, Spain
ISBN
9788416500413
SKU
V9788416500413
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Miguel Abellan
Miquel Abell n is a creative designer with more than 25 years of experience and more than 40 published books on many different facets of art and design.
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