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Claire Bridges - In Your Creative Element: The Formula for Creative Success in Business - 9780749477325 - V9780749477325
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In Your Creative Element: The Formula for Creative Success in Business

€ 50.54
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Description for In Your Creative Element: The Formula for Creative Success in Business Paperback. Based on the periodic table, In Your Creative Element follows nine groupings of 62 creative elements and covers the principles, values and attitudes associated with creativity. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 176 x 234 x 25. Weight in Grams: 428.
SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context. In Your Creative Element is an original work on one of the hottest topics in business written by a creative director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity. Highly practical and packed with case studies and tips from creative experts and organizations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies, In Your Creative Element provides inspiration and practical advice for readers who recognize that creativity is essential for business success but who do not know where to begin to unlock their creative potential.

Product Details

Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
280
Place of Publication
London, United Kingdom
ISBN
9780749477325
SKU
V9780749477325
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Claire Bridges
Claire Bridges is founder of the UK's leading creative training consultancy, Now Go Create, whose philosophy is 'that everyone can be creative'. At 32, Claire was one of the youngest ever Managing Directors for a global PR agency, part of the world's biggest advertising and media company WPP. Bridges is one of only 55 people globally to hold an MSc in Innovation, Creativity and Leadership. She has 20 years of front-line experience working in the creative industries, training over 10,000 people, with clients including Starbucks, Unilever, Kellogg's, Danone, Sky Media, Save The Children and ASOS.

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