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Inclusive Branding
Schmidt, K.; Ludlow, Chris
€ 106.84
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Description for Inclusive Branding
Paperback. Num Pages: 224 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
Product Details
Format
Paperback
Publication date
2002
Publisher
Palgrave Macmillan United Kingdom
Number of pages
224
Condition
New
Number of Pages
210
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349430154
SKU
V9781349430154
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Schmidt, K.; Ludlow, Chris
KLAUS SCHMIDT is co-founder and now CEO of Henrion Ludlow Schmidt, leading European brand creation and management consultants based in London and Hamburg. The company is well known for its work for clients such as Deutsche Bank, KLM, London Electricity, Mercedes-Benz, Mitsubishi and Roche. His first book, The Quest for Identity, appeared in 1995. CHRIS LUDLOW is a co-founder ... Read more
Reviews for Inclusive Branding
'Well designed, easy to use and proves it point with real-life studies ... we tested it (the approach) and found it delivered strong results, quickly.' - Marketing