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Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
Charles Arthur
€ 12.99
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Description for Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
Paperback. The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. This edition looks at each of these battles in turn. Num Pages: 344 pages, black & white illustrations. BIC Classification: KNTX1. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 138 x 19. Weight in Grams: 444.
The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the ... Read more
The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Kogan Page Ltd
Condition
New
Number of Pages
344
Place of Publication
London, United Kingdom
ISBN
9780749472030
SKU
KRF2233048
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1
About Charles Arthur
Charles Arthur is technology editor at the Guardian. An experienced journalist, he has also worked at the Independent and New Scientist - all adding up to over 25 years in technology and science journalism. He has met all the senior figures in the technology industry and has extensive experience of reporting on the activities of Apple, Google and Microsoft. ... Read more
Reviews for Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
"A fascinating peek inside the three most important companies of the 21st century."
Barry Collins, PC Pro
"Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our ... Read more
Barry Collins, PC Pro
"Charles Arthur makes expert sense of the complex politics of the new digital world order in a truly compelling book that lifts the veil on the people - and the events - who have built the most important technology of our ... Read more