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Mastering the Globalization of Business (Palgrave Masters Series (Business))
Roger Cartwright
€ 11.99
€ 4.99
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Description for Mastering the Globalization of Business (Palgrave Masters Series (Business))
Paperback. Series: Palgrave Masters Series (Business). Num Pages: 216 pages. BIC Classification: JFFS; KN. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 162 x 12. Weight in Grams: 334. "Includes bibliographical references and index. Commissioning organisation: Roger Cartwright. x, 202 p. 24 cm. Paperback. As new." Keywords: "Business & Economics,Business / Economics / Finance,Business/Economics,Economics,Globalization,Industries - General,Industry & Industrial Studies,International - General"
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to ... Read more
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to ... Read more
Product Details
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan New York
Number of pages
256
Condition
Used, Like New
Series
Palgrave Masters Series (Business)
Number of Pages
202
Place of Publication
, United Kingdom
ISBN
9781403921499
SKU
KEX0164587
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1
About Roger Cartwright
ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.
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